Automotive Operational Consultancy

ASE ProFit Optimisation

  • Proven motor industry operators assess each situation, identify quick wins from every visit and give practical solutions to deliver an immediate boost to performance
  • Going beyond other consultancy services ASE leave a long term legacy as well as create an immediate fix
  • Completely focussed on the automotive industry driving dealer profitability across the global motor industry, assignments include:

    • In-dealership performance improvement
    • Dealership turnaround
    • Consultancy outsourcing & implants
  • A global footprint facilitates the sharing of global market intelligence and best practice

ASE's global consultancy division, the ASE ProFit Optimisation service comprises of a team of highly experienced motor retail operators. The team of ProFit Optimisers were specifically head-hunted directly from operational roles and selected for their exceptional track record in delivering performance improvement in motor retail.

An understanding of the key profit drivers for an automotive retail business, gained over 40 years of analysing transactional data from and providing solutions to thousands of dealers across the world combined with the practical hands-on motors experience of the team of ProFit Optimisers creates the unique ProFit Optimisation service. Through the application of dealer and field team coaching, process efficiencies, KPI monitoring and measurement, risk mitigation and opportunity maximisation a measurable impact is made.

The ProFit Optimisation service delivers dealer performance improvement and is aimed at dealer groups and manufacturers, with the knowledge that a healthy dealer creates a healthy group or network and a profitable Brand.

ASE ProFit Optimisation services include:

In-dealership performance improvement

  • Sales optimisation training
  • After sales process and retention planning
  • Dealer management coaching
  • Used vehicle development programmes covering planning, buying, stock control and selling
  • Database management and Call Centre, Business Development Centre (BDC), implementation
  • CRM management

Dealership turnaround

  • Operational and financial process improvement
  • Management capability assessment
  • Working capital analysis and improvement
  • Acquisition assessment and post acquisition integration management

ProFit Optimiser outsourcing

  • Short or medium term implants and secondments
  • All dealership areas covered by our specialists


  • Dealer group introductions
  • Network planning
  • Importer set up

Speaking services

  • Bespoke best practice profit clinics/workshops
  • Dealer Council presentations
  • Industry presentations

Return on investment

Operating in a low margin industry, the ASE ProFit Optimisation service reflects the economic context of our motor industry clients, delivering sector leading professional expertise at affordable rates.

With the mission to drive dealer profitability, every project is bespoke with full consideration of the commercial output to deliver a return on investment.

ASE's motor industry expertise and practical delivery means that the ProFit Optimisation service provides a unique and proven solution to drive dealer performance and profitability.

As our best testimonials are the case studies which illustrate our performance improvement please ask for details.