Exclusive insight into digital marketing strategy
Delegates on the ASE Global trip to this year’s NADA Show in San Francisco were treated to an exclusive visit to Ferrari of San Francisco, one of the top Ferrari dealerships in the USA. Ferrari of San Francisco is part of the Boardwalk Auto Group, which has nine luxury and premium brand outlets across southern and western United States.
The ASE Global delegates were shown around the dealership by James Chou, Ferrari Sales Manager, and then given an insight into Boardwalk’s digital marketing strategy by Jack Weinzierl, Vice President of Marketing, who had traveled up from Dallas to meet them. He emphasised the group’s focus on digital and social media with customer reviews playing a crucial role.
“Driving a reviews-based culture is critical, he said. We ship a lot of pre-owned inventory across the country and people are buying $300,000 or $400,000 cars having never set foot in the dealership. It’s about transparency and trust, before and after the sale.”
The dealership visit was a highlight on the first day of a four day ASE Global visit to this year’s NADA Show, the largest gathering of car dealers in the world. Dealership visits are key part of the ASE Global trip to the show each year and are exclusive to ASE Global delegates.
Mike Jones, executive chairman of ASE Global, said: “That was a superb presentation from Jack Weinzierl on digital retailing and reputation management from one of the top-rated dealerships in the USA. There was so much for our guests to learn and enjoy.
“The exclusive dealership visits are always one of the most popular features of our annual NADA Show visit, but I especially want to thank the team at Boardwalk for the effort they put in, and for making we feel so welcome.”