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Article Date: 27 October 2020
ASE Automotive Solutions participates in AMBS programme for the third year receiving strategic recommendations on electric vehicle go-to-market plans
Manchester, 27th October 2020 – ASE Automotive Solutions, the automotive industry’s trusted advisor, today announced it has participated in the Alliance Manchester Business School (AMBS) programme for the third year, working with the School’s post graduate team to conduct extensive research into the electric vehicle (EV) market. The global EV market is predicted to grow at a compound annual rate of 29% over the next decade and governments around the world are looking to ban internal combustion engine (ICE) vehicles in the next ten years, which creates significant market opportunities for brands and their dealer networks. As ASE Automotive Solutions builds out its long-term growth strategy, it is looking to use the AMBS research to evaluate specialist consultancy services to help the industry convert EV readiness into measurable revenue streams.
A team of AMBS post graduate students undertook extensive research across 8 key global markets combining qualitative interviews with stakeholders and quantitative survey analysis with the aim of understanding the essential industry requirements. The research also sought to assess the operational impacts of developing EV strategies, including potential organisational changes and the best way to market to prospective customers.
“We are delighted to be part of the AMBS programme for the third year in a row, as it provides valuable insights into the market opportunities we are investigating,” said Robert Jones, CEO, ASE Automotive Solutions. “With over 100 new electric models likely to be introduced in the next two years, the automotive retail sector is going to see one of its most significant changes and this research clearly shows brands and dealers have a long way to go in terms of strategy, especially go-to-market and operational considerations. Addressing these challenges is a great fit with our existing business management and consultancy services and we will be looking to develop significant opportunities in this space moving forward.”
The AMBS team presented its research to the senior leadership team at ASE and identified a number of key areas where ASE could provide support to the automotive industry. The main challenges included how brands redesign EV retail channels with a lack of funding for charging infrastructure and fulfilling pent-up demand for EVs. It is clear automotive brands and dealers are struggling to understand how to convert EV readiness into measurable revenue streams, integrate digital strategies and respond strategically to the new types of ownership models arising from the EV sector.
The research also pointed to specific changes for dealer networks. For example, selling EVs could demand updated dealer customer engagement Key Performance Indicators (KPIs). EV makers may require more upfront investment from dealers and they may insist dealers develop in-depth EV expertise and skillsets within their teams. This systematic knowledge of EVs is critical to the sales process as the research found that although consumers did most of their evaluation online they still expect dealers to be able to provide detailed information not simply about brand’s EV model at the point of sale. However, the study showed that brands have not given their dealers the right EV-related training in areas such as digital sales, finance & Insurance options and related EV policy.
ASE will now evaluate the findings of this study, as part of the development of its EV strategy, which it is looking to ramp up in line with the growing adoption of electric vehicles.
Media contact
Mark Junner
ASE Automotive Solutions
T: +44 (0)161 493 1930
E: Mark.Junner@ase-global.com
About ASE Automotive Solutions
ASE Global helps the world’s leading automotive companies to drive profitability, accelerate performance and navigate change. A provider of data-driven insight, solutions and specialist software, ASE works with thousands of motor dealers and all major automotive manufacturers across 66 countries. An industry leader for nearly 45 years, ASE’s team of accountants, analysts, software developers and consultants spans 14 offices worldwide.
