About Us
is in Our DNA

ASE has dedicated itself to meeting the needs of automotive clients for over 40 years. Operating across 50 countries from 14 international offices, we deliver a global perspective and a local understanding.

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About Us

We have a unique understanding on what sounds like a simple business – selling more cars, parts and labour, to make a profit

We believe that the automotive industry throughout the world doesn’t perform to its potential. ASE’s portfolio of solutions, innovative technology and automotive experience help to maximise this potential. ASE’s mission is to mitigate risk and drive profitability improvement across the global automotive industry.

Meet the ASE Team

Automotive is ASE’s DNA. Our sole purpose since inception over 40 years ago is to help dealers and their franchise partners earn more money. Using data driven intelligence, we help to reduce risk and increase profitability in automotive retail around the world.

Deploying ASE’s bespoke automotive technology and implementing a unique portfolio of services, all created and delivered by automotive experts, ASE provides the skills, expertise and solutions to maximise dealership and dealer network performance.

Working with every major automotive brand, across 50 international markets from 14 worldwide offices, ASE’s team of 280 automotive specialists provide global best practice with local understanding.

Established in 1975 ASE’s growth is founded on our unique focus, providing automotive expertise to gain and retain the trust of our Clients.

Our History

Established in 1975 by Trevor Jones, an awarding winning Ford dealership accountant and general manager, as well as a premier league football referee. From the outset, Trevor and his team:

  • Worked with automotive dealers, producing their accounts to ensure compliance and deliver management information to the dealership owners
  • Collated operational and Financial dealership data, to identify areas of risk and opportunity for dealers and the automotive manufacturers
  • Created a team of automotive industry experienced operators, to work alongside dealers and the manufacturers to action the insight generated by this data
  • Developed a 14 point health check, to quickly assess and monitor the performance of a dealership

Over 40 years later and these are still the foundations of the solutions ASE’s team provide to the automotive sector around the world. Retaining its family values, ASE now has a global capability.

Global Coverage

From 14 offices located globally, ASE’s team of 280 now work alongside 14,000 automotive dealers, every automotive manufacturer and in over 50 international markets. Trevor Jones’ health check has become the globally recognised benchmark of ASE’s 14 Key Performance Indicators for dealership performance, used by clients and competitors throughout the world.

Purely Automotive

Since it was established ASE has been focussed entirely on automotive, serving the UK motor trade, automotive dealers, manufacturers and industry associates across the world.

This means we talk the same language as our clients, we understand the key areas of risk, opportunity and challenge they face and we have an insight into what great performance looks like.

We’re passionate about sharing this understanding to ensure that our clients, whether a dealer, dealer group, national or global dealer network, perform to their full potential.

Innovative Technology

Providing this automotive data intelligence in a user friendly format has required constantly evolving technological innovation. ASE’s team of software developers, technical analysts and automotive expertise, together with close client involvement means that we are continually striving to remain at the leading edge.

Automotive Expertise

The passionate expert team delivering ASE solutions are all handpicked automotive experienced operators selected for their proven results and ability to engage with dealers.

Our growth has been achieved through investment in training and development of the ASE team, wherever in the world they are located. Not only providing the technical skills through graduate and apprentice training; soft general management skills and automotive industry knowledge are maintained through the ASE Training Academy.

This commitment to realising the potential of our team has been recognised through the accreditation of the Investors in People Gold standard.


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Client Trust

Gaining the trust of our automotive clients and industry partners has been at the core of ASE’s growth.

A tough industry, with low margins and limited resources, every aspect of the retail automotive sector needs to be operating to full efficiency. Our clients know that they can rely on us to support their improved performance and we’re very proud of the long term relationships we share with them.

Automotive Fellowship International

Providing leading executives and thinkers from the international automotive sector with a unique forum to share their knowledge and debate the critical issues.


Driving profitability within the automotive sector


To be acknowledged as the global thought leader and trusted partner, delivering relevant and innovative automotive solutions


ASE wants to be a great place to work, attracting, developing and retaining exceptional people; behaving in alignment with our strong core ASPIRE values.



Profitability delivered to the world’s leading automotive companies