Increase Dealer Sales Volume By 35%

One of the world’s leading luxury sports automotive brands wanted to increase the volume of sales across its global dealer network within its existing categories.

Introduction

ASE Automotive Solutions delivered a comprehensive change management programme to educate employees with different roles and skillsets.

The Challenge

The brand understood that new technologies, such as electric vehicles (EVs) and evolving consumer habits, meant that the dealers needed to shift their mindset to adopt new strategies.

ASE Approach

Started with a pilot project in a mature European market, but since it rolled out to 27 markets over eight years. The programme is helping dealer staff to understand the psychology of their customers’ experiences with the brand, their needs and view of the product.