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CASE STUDY
Networking The Dealer Network
One of the world’s largest volume car manufacturers wanted to qualify the effectiveness of its dealer network following a reorganisation.
Introduction
The manufacturer wanted to understand how best to map its dealer network to maximise market opportunities and support its dealers to adopt multiple sales strategies.
The Challenge
The automotive manufacturer needed to ensure its dealer network was as efficient as possible and had the right skills to support consumers, who were increasingly looking to purchase SUVs and EVs.
ASE Approach
Assessed the brand’s priorities around cost efficiency and what level of investment it was prepared to make to support the programme to improve the performance of its dealerships